• Reviews

Reviews are videos of feedback on a specific product of choice. Influencers on youtube are considered very reliable and help many make decisions on whether or not they should buy the product.

• How-To Videos

How-To videos are used to help the audience learn how to do a specific task. How to videos bring in millions of views. These videos can be about beauty, cooking, travel, tech, and many more endless possibilities.

• Vlogs

These video blogs “vlogs” are made to capture daily, everyday life such as thoughts, feelings, and events. These videos are often unscripted and authentic. The most popular month for youtube is December when youtubers begin “vlogmas” where they vlog everyday for the whole month of December.

• Gaming Videos

These videos consist of videos that focuses on gaming, gameplay, and gaming lifestyle culture. Gaming videos remain one of the most popular types of youtube videos with top youtube influencers reaching billions of subscribers.

• Q&A

These question and answer “Q&A” videos allow the audience to ask these influencers any question they desire. These videos are used to facilitate the connection between social media influencers and fans.

• Hauls

A haul video is a video of a youtuber showing off a product typically makeup, clothing, or some home goods. These haul videos highlight brands or a specific season in which they also give a review of the products.

• Collection

These collection videos consist of youtubers showing their collections of things, these items can vary from makeup, to toys, accessories, clothes, etc.

• Favorites/Bests of

This is another sort of product review where the influencers show us their favorite products they’ve enjoyed for the month, week, year, or in general. They tell about the performance of the item and recommend it. 

• Prank Videos

These videos are just practical jokes played on people and they catch the reactions of the one being pranked as well as the whole set up of the prank. This category is especially popular, many influencers gain their majority of subscribers from prank videos.

• Unboxing Videos

Unboxing videos are videos that consist of a youtubers reaction and initial response as they open a certain product out of it’s packaging for the first time. It is a way to give the audience a connection and make it seem as if they were actually there experiencing it for the first time. These videos are used to help make a decision in buying a product.